Prior to this role, Esther co-founded a startup that focused on driving EV adoption and was on the founding team for Zillow Offers. Esther Perman is Head of Product at Recurrent.Sahas Katta is founder and CEO of Smartcar, a company that enables the integration of apps and services with connected electric cars.Stacy Noblet is senior director of transportation electrification and a senior fellow with the Climate Center at ICF, a global consulting firm.Simona Onori is a Stanford University assistant professor of energy resources engineering and electrical engineering.To help us look to the future, I asked some of the smartest, savviest EV insiders I know to share their top predictions for 2022. This got me thinking about 2022 and what we should expect to see this year. The Rivian R1T pickup truck and Tesla Cybertruck are interesting to watch as well, but they aren’t growing the EV buyer demographics and geographic reach in the same way as the F-150. That includes my wife, who placed her pre-order for the F-150 Lightning months ago, after turning her nose up at every offering from Tesla to date. This is a mainstream vehicle that will do more to establish (for better or worse) the reputation of EVs in the minds of most Americans. That makes the F-150 Lightning the most important EV introduction in history. Why? The top-selling vehicle model across 30 states in 2021 was the Ford F-Series, and the numbers we’re talking about are 5X what the Model Y has done. I predict that 2022 will be the year of the EV truck. But Americans love their pickup trucks more.
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March 2023
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